This Privacy Policy aims to explain which personal data JVD gathers of their relations and how JVD processes it. Data is gathered of the following people:

 

• All past, present and prospective JVD customers. JVD is legally obliged to gather and retain personal data about our customers, even for a certain period when the relationship has ended, in compliance with ‘know your customer’ regulations.

 

Personal data refers to any information that gives JVD insights on their customers or information that JVD can link to a single person. This includes a customer’s (sur)name, address, date of birth, telephone number, nationality, IP address or payment information. Processing data refers to everything JVD can do with this data, such as collecting it, recording, storing, adjusting, organizing, using, disclosing, transferring or deleting it. As a customer, you share personal information with JVD when you become a dealer and/or customer, order our products and services, or contact JVD through one of our channels (email, website, telephone, and social media). JVD is both data controller and data processor. JVD also uses data that is legally available from public sources such as chamber of commerce or credit reporting agencies to check whether a company can become a dealer of our products (labelled as customer from hereafter).

 

The types of data JVD collects about our customers
The personal data JVD collects includes:

 

• Identification data, such as (sur)name, date and place of birth, ID number, email address, copy of a customer’s ID, signature, and the IP address of a customer’s PC or mobile device. For certain special goods, JVD needs a copy of the weapon license (WM16 recognition) from our customers. For some transactions we are legally required to make a copy of a customer’s passport.
• Business data; information that is required for JVD to ensure a customer will receive products that a customer’s requests, such as company name, address, and postal code.
• Financial data, such as VAT number, invoices, credit notes, pay slips, payment behavior, a customer’s purchase history, and whether a customer is registered with a credit register.
• Online behavior and preferences data, such as the IP address of a customer’s PC or mobile device, and the pages a customer visits on JVD’s website. This data is partially collected through the cookies on our website. You can find our cookie policy on our website.
• Data about a customer’s interests and needs that a customer shares with JVD, for example when a customer contacts our office, sends an email or comments on JVD’s social media channels (Facebook, Instagram, LinkedIn).

 

What JVD does with customers’ personal data
JVD only uses a customer’s personal data for legitimate business reasons. This includes: 

• Administration. When an individual becomes a customer of JVD, we are legally obliged to collect personal data that verifies a customer’s identity. JVD also needs to know the customer’s address and/or phone number to contact the customer. Furthermore, customers have their own account for JVD’s website to place an order, change information, read product information, product news and have a clear overview of their payment status.
• Product and service delivery. JVD uses information about customers to be able to deliver orders to the right place and to keep customers updated on the delivery status. For the returning and/or repairing products, JVD also might need to use personal data.
• Providing customers with the best-suited products and services. When a customer visits the JVD website or call the office, JVD gathers information about our customers. JVD analyses the results of our marketing activities to measure their effectiveness and the relevance of our campaigns. JVD uses these analyses to optimize the level of service and to optimize our product assortments. JVD may ask customers for feedback about our products and services, and share this with certain members of our staff to improve our offering. JVD might also use notes from online conversations with customers, telephone conversations or face-to-face conversations to customize products and services.
• Personalized marketing. JVD may send customers letters, emails, or text messages offering them a product or service based on their personal circumstances. Customers are able to unsubscribe at any moment from such personalized offers. Customers have the right to not give their consent or to object personalized direct marketing and commercial activities, including profiling related to these activities.
• Preventing and detecting fraud and data security. JVD has a duty to protect customers’ personal data and to prevent, detect and contain data breaches. This includes the information JVD is obliged to collect about customers. To limit the damage in case of a data breach, JVD only processes necessary personal data and will remove or anonymize the data whenever it is not necessary any more for JVD or any legal obligations.

 

Who JVD shares customers’ data with and why

JVD only shares data to ensure the best possible service for our customers and to be able to execute daily business, like campaign monitor and Google Analytics. Furthermore, JVD is compliant with the legal obligations of the Dutch Law (WWFT). Consequently, JVD might need to share personal data to a debt collection agency in case of payment issues. If data processing by a third-party would be necessary, JVD requires these parties to sign an processor agreement. This ensures the minimum requirements regarding the use of personal data are met.

 

Customer rights and how JVD respects them
JVD respects a customer’s right to determine how they prefer personal information is used. These rights include:

 

• Right to access, request, rectify and delete personal information. Customers have the right to ask JVD for an overview of their personal data that JVD processes. Also, customers are able to ask JVD to share their personal data with them. Furthermore, customers have the right to ask JVD to rectify the data when personal data is incorrect. JVD also finds it important that customers see the added value of our mailings. Therefore, it is possible to subscribe or unsubscribe from these mailings at any time. Lastly, customers have the right to ask JVD to be forgotten. This means JVD needs to remove all of the customer’s personal data permanently, within the limits of the law. Customers can email their request to privacy@jvd-group.com and JVD will come back to them in a reasonable time frame.

 

How JVD protects customers’ personal data

JVD is optimizing an internal framework of policies and standards to keep customers’ personal data safe. These policies and standards are periodically updated to keep them up to dat with regulations and market developments. They are prioritized depending on the impact and risk of the type of data, and the technical and financial possibilities. More specifically and in accordance with the law, JVD takes appropriate technical and organizational measures (e.g. updated IT policy and internal training on the GDPR) to ensure the confidentiality and integrity of customers’ personal data and the way it is processed. In addition, JVD’s employees are subject to confidentiality and may not disclose personal data unlawfully or unnecessarily.

 

How long JVD keeps customers’ personal data

JVD is only allowed to keep customers’ personal data for as long as it is still necessary for a business purpose, or as obliged by the legal storage period. After this, JVD will look for feasible solutions, like removing or anonymizing the data.

 

Contact us

If customers want to know more about JVD’s data policies and how JVD uses customers’ personal data, they can send JVD an email on privacy@jvd-group.com, or give JVD a call. This is the Privacy Policy of JVD Group and its trade name, JVD Archery. JVD might need to amend this Privacy Policy to remain compliant with any changes in law and/or to reflect how our business processes personal data. This version was created 10 May 2018. The most recent version is available at www.jvd-group.com, as well as the website of JVD Archery.